TOP-TIER STYLISTS
We're only as good as the stylists we keep, & they are spectacular.
We provide self care that transforms both your inner and outer worlds.
Meet Our Founders.
NIKKI DEMAY
She’s not just any hairstylist; she’s the queen of glam and the ultimate salon owner. Nikki has this insane talent for transforming hair, making every client feel like an absolute superstar.
Her salon is the chicest spot, where every detail is perfection. From the moment you walk in, you know you’re in for a fabulous experience. Nikki’s got this incredible eye for style and a passion for hair that’s totally unmatched. Whether it’s a stunning cut, gorgeous color, or a fabulous blowout, she nails it every time.
But it’s not just about the hair; it’s the whole vibe. Nikki’s created this amazing, welcoming space where everyone feels like a VIP. She’s all about making you look and feel your best, and she does it with such grace and style. Seriously, if you haven’t experienced Nikki DeMay, you’re missing out on the best hair of your life!
PATRICK DEMAY
As a U.S. Air Force veteran of the Iraq War, Patrick has always valued discipline, determination, and seeing the bigger picture. These principles guided him through his military service and later through his journey in business. With a bachelor’s degree in Management Information Systems and an MBA in data analytics, he has combined an analytical mindset with a passion for creating meaningful experiences.
“When my wife, an incredibly talented and passionate stylist, dreamed of building a space to educate and inspire the next generation of stylists, I knew my role was to help make it happen. Together, we founded NŌTA Beauty Co., a salon dedicated to providing a true high-end experience. My role focuses on business operations, from managing logistics to orchestrating events, ensuring our team has the resources they need to excel.”
Outside of work, he is a proud father to two young boys who keep life full of energy and joy. When he’s not spending time with family, he is enjoying riding motorcycles and snowboarding—activities that remind him to take time for himself, just as they encourage their clients to do at the salon.
“At my core, I believe in hard work, a clear vision, and creating environments where people can thrive—whether it’s in the salon or in everyday life.”
Only the best.
- All
- Stylists
- Aestheticians
- Staff

Hi, I’m Sydney! With 6 years of experience behind the chair, I specialize in blondes and dimensional color. As a new mom and USMC Veteran, I bring a unique blend of care, discipline, and creativity to my work. I’m a certified hair nerd, so get ready to dive into some hair science and understand your hair better!

Hey there! I’m Taylor, a stylist based in Rochester, NY, specializing in high-end, lived-in color. I love creating natural, low-maintenance looks that grow out beautifully—think effortless balayage and dimensional blondes that feel fresh and last longer. My goal is to give you a personalized, relaxing salon experience, so you leave feeling confident and looking your best.
Currently accepting new clients at NŌTA Beauty Co., I’d love to help you achieve that perfect, lived-in color that fits your style and routine.

Hey there, I’m Libby!✨ Your go-to hairstylist for all things fabulous! With a passion for hair and 4 years of experience behind the chair, I’m here to help you feel like your best self. From fun cuts to stunning blonding and coloring, I love creating looks that bring out your unique style. Continuing education is so important in this industry so I’m always trying my best to take classes, learn new tricks and stay up-to-date with the latest trends to make sure you leave with a smile (and the perfect hair)!
If I’m not in the salon, I am guaranteed to be at my dance studio teaching the most amazing group of kiddos! I’ve been dancing for just over 20 years and it continues to be such a huge love of mine. You will probably notice me getting a little groovy behind the chair when a good song comes on in the salon! – I also love all things books, music, food and whatever is the latest and greatest on Netflix!
So, whether you want a bold change or a little refresh, I’ve got you covered—let’s make your hair dreams come true!

Hey, I’m Kendra.
I’ve been behind the chair for almost 10 years, and it has flown by! As someone who has had every shape and hair color known to mankind, I feel like I can help a wide variety of guests feel comfortable in my chair and truly love their hair again. As a wavy/curly hair gal these days, I love being able to help people bring out their natural texture. I also LOVE gray hair. I know it sounds crazy, but helping my clients embrace their gray as it grows in is one of my favorite things to do!
In my time outside of the salon, I’m a gym rat. I love lifting weights and I have been teaching Zumba®️ for 15 years. I love to read and listen to music. Starbucks is definitely my coffee place of choice, and my favorite snacks are French fries and white chocolate Kit Kats.
I hope to see you in my chair soon 🙂

With over 20 years of experience in the industry, Bridget has dedicated her career to mastering the art of hair and sharing knowledge with others. She had the privilege of working with two professional hair color companies, Framesi and DIFIABA where she educated fellow hairstylists on everything from the latest techniques and trends to understanding the foundation of color theory and color correction.
Staying up to date on continuing education is a must in this industry, and Bridget is continually refining her skills to bring the best to her clients.
“I love what I do, and my clients are at the heart of my work. My goal is to continue growing in this ever-evolving industry and to keep creating beautiful hair for many years to come.”

Hi, I’m Emma! With recently getting my cosmetology license, I am an up and coming hairstylist looking to specialize in all things color, and extensions! I have been exposed to the hairdressing industry my whole life with multiple family members to have learned from and watched. It’s important to me as stylist to continue my education and keep up with the latest looks; I love to be able to bring your hair visions to life! I’m super excited to continue my journey through the industry and I’d love for you to come along with me!

Hi! My name is Julia!
I have been behind the chair for over 6 years now. I specialize in Cutting and Styling, Bridal work, and lived in color. I love being able to build relationships with my guests, and my number one goal is to make sure you leave feeling your very best! I have had experience working with top educators in the industry, including education from Kerastase, Oribe, and bumble and bumble. I prioritize continued education and staying up to date on all the latest trends.
When I’m not doing hair, you can find me at nearby fitness classes! I love taking Pilates , boxing, and spin classes in the area. I also love all things reality tv, music, and I have a mini golden doodle who I absolutely adore.
I am always taking new clients, and I hope to see you soon!

With an eye for detail and a passion for enhancing natural beauty, Britney Verna brings creativity, precision, and warmth to every guest. Known on Instagram as @Brittv1488, she specializes in dimensional color, lived-in blonding, and customized cuts that fit seamlessly into her clients’ lives. Britney believes great hair starts with connection, creating a space where guests feel understood and confident. At NŌTA Beauty Co., she continues to grow her craft through ongoing education and a genuine love for helping people look and feel their best.

Suzy Burkhart is the Salon Coordinator at NŌTA Beauty Co., bringing a strong background in fitness center management and personal training to her role. With years of experience supporting clients, organizing operations, and creating welcoming environments, Suzy is excited to bring her passion for people into the beauty industry. Her warm personality and attention to detail help ensure every guest enjoys a seamless and elevated salon experience.

Hi, I’m Isabelle Rose — a licensed Esthetician and the face behind GlowybyRosy, with a lifelong passion for all things beauty. I have a background in business and years of experience in the service industry, I know how to create a space where every client feels valued, pampered, and glowing from the inside out.
At NŌTA, I specialize in personalized skin treatments that enhance your natural beauty, all while you enjoy the vibe of my space helping you feel radiant, relaxed, and that girl when you walk out. Whether it’s a routine appointment or a special occasion, treat yourself and book with me
— you deserve it!

Hey! I’m Yasmin, your future nail tech, artist, specialist! With 7+ years of experience doing nails for our Rochester community, I’ve been able to refine my services to specialize and focus most on the health, strength and growth of the natural nail while giving you nails you can enjoy and that LAST. I like to keep myself in the loop on the latest nail trends and techniques and I’ll never tell you no unless I’ve tried and failed, but I can also appreciate and value the simplicity of a minimalistic manicure. Either way, I’m your gal! I can show you better than I can tell you!

Kathy brings a thoughtful, patient-centered approach to aesthetics, offering personalized treatments designed to enhance natural beauty with subtle, refined results. She specializes in neurotoxin treatments, providing Xeomin and Dysport (by request), as well as dermaplaning, chemical peels, and medical-grade skincare solutions.
Kathy believes in empowering every client through education and open conversation, which is why all consultations are always complimentary. New clients also receive 10% off their first service—a warm welcome into her care.

A locally grown snuggle puppy that is guaranteed to make you smile. Can be found wandering around the salon or taking a nap. Brought to you by our friends at River Valley Doodles @rivervalleydoodles on IG